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🥝 Product Marketing Manager
One Point Six Technologies Pvt Ltd | Mumbai, India | Posted June 08, 2026
Job Description
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Develop and implement promotional activities such as promotions and product launches both online and offline
- Create product content such as videos, website copy and blog posts
- Gain insight into customer use of current products, and buyer personas
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Manage...