Product Marketing Manager (Alternative Markets, Singapore)

We are seeking a full-time Product Marketing Manager based in Singapore to own end-to-end product growth and adoption across alternative markets in Asia. This role requires a data-driven, collaborative marketer who can translate customer insights and market signals into compelling go-to-market strategies, content, and enablement programs.

Responsibilities:

Go-to-Market Strategy & Execution

• Develop and execute comprehensive GTM strategies for key consumer products, ensuring alignment with overall business objectives.
• Lead GTM planning and execution for new product launches and ecosystem milestones — from pre-launch teaser campaigns to post-launch adoption drives.
• Own the launch calendar and ensure every major product moment has a corresponding marketing moment.
• Define and track GTM success metrics (signups, integration counts, media...