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🥝 Product Proposition (Proposition Marketing), Principal

AIA | Singapore, Singapore | Posted June 23, 2026

Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

We are looking for a strategic and customer-obsessed Product Proposition (Proposition Marketing), Principal to drive distribution engagement and product capabilities. In this role, you won’t just support products marketing, you’ll own the end-to-end proposition strategy, influence product direction, and directly enable our distribution channels to succeed in the market.

This is a high-impact role at the heart of our growth strategy. You will:
• Turn business priorities into compelling product stories that resonate with advisors and customers.
• Drive successful product launches and accelerate adoption across distribution channels.
• Enhance sales effectiveness through innovative engagement and enablement strategies.
• Shape how our digital platforms s...

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