Manages a marketing function for a specific market segment or product group.

• Oversee research of multiple requests from business development leaders across the country.
• Develop, recommend and implement market research plans for key products and services; collaborate on brand positioning, databases and direct response.
• Develop strategic plans for expansion of existing brands and development of new products or services; coordinate the implementation of plans.
• Present overall marketing plans and strategic direction for the region to senior management for funding approval and support.

• Customer Focus – knowledge of values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.
• Global Perspective – kno...