Description
:GENERAL OVERVIEW
This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technologyand OperationsTeam. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.
ESSENTIAL RESPONSIBILITIES
Program & Initiative Management
Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
Establish governance frameworks for campaign intake, prioritization, and resource allocation
Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed
Strategic Alignment & Governance
Define and maintain governance structures...