Develop and implement comprehensive public relations campaigns to raise the profile of the business and its services

Build and maintain relationships with travel, lifestyle, luxury and trade media (print, online, broadcast, influencers)

Coordinate press stays, media tours, travel agent, corporate stays and familiarization trips.

Serve as the first line of response for any guest-related PR issues, online complaints, or operational incidents that could affect brand image.

Work with operations to draft holding statements and manage external communications.

Collaborate with marketing teams for photo shoots, video content, and virtual tours for media and marketing use.

Handle media invitations, onsite press check-in and post-event follow-up

Monitor online reviews and social mentions.

Collaborate with the marketing team to ensure consistent brand messaging across all communications.

Measure and report on the succes...