Core Responsibilities

• Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media outreach.
• Content Creation: Write, edit, and collaborate on engaging copy for websites, blogs, email newsletters, and social platforms.
• Paid Advertising: Launch and manage optimized paid ads on platforms like Google Ads and Meta/Facebook.
• Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics).
• Optimization: Continuously test and refine ad copies, landing pages, and user funnels to improve conversion rates and ROI.

Essential Skills & Qualifications

• Technical Proficiency: Familiarity with web analytics tools (Google Analytics), CMS platforms (WordPress, Shopify), and marketing automation software.
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