Push & Pull Channel Trade Marketing Lead – Unilever Food Solutions (UFS) Philippines

The role is responsible for defining and driving a unified push–pull channel strategy to unlock total business growth. It ensures the right growth levers, programs, and investments are deployed per channel—balancing distributor strength with operator demand creation. The role also leads end‑to‑end leads management, driving efficiency from recruitment to penetration and nurturing to loyalty.

Key Responsibilities

1. Integrated Channel Strategy & Planning

   • Develop a holistic push–pull strategy with clear channel roles, priorities, and growth levers.
   • Build aligned plans with KPIs across sell‑in, sell‑out, and penetration.

2. Channel Growth & Program Development

   • Design and implement channel‑specific programs for Push: distribution expansion, trade programs, assortment growth.
   • Design and implement Pull programs:...