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🥝 Regional Head of Brand and Innovation
pslove pte. ltd. | singapore, Singapore | Posted June 24, 2026
Job Description
1. Product innovation and NPD (30%)
You will be the regional owner of product innovation and renovation across the portfolio.
This includes:
- Building and maintaining the regional innovation and renovation roadmap.
- Identifying consumer problems, category white spaces, claims opportunities, pack-price opportunities and portfolio gaps.
- Writing sharp product, packaging and proposition briefs.
- Owning the NPD journey from concept to shelf: consumer problem, proposition, claims, packaging, pricing logic, business case, channel role, launch readiness and post-launch review.
- Working closely with supply chain, factories, procurement, QA, regulatory, finance, sales, ecommerce and country teams.
- Managing the operational reality of physical-product launches: artwork, dielines, claims substantiation, timelines, production lead times, MOQ constraints, barcodes, SKU setup, regulatory checks, sell-in decks and launc...