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🥝 Regional Head of Brand and Innovation

pslove pte. ltd. | singapore, Singapore | Posted June 24, 2026

Job Description

1. Product innovation and NPD (30%)

You will be the regional owner of product innovation and renovation across the portfolio.

This includes:

  • Building and maintaining the regional innovation and renovation roadmap.
  • Identifying consumer problems, category white spaces, claims opportunities, pack-price opportunities and portfolio gaps.
  • Writing sharp product, packaging and proposition briefs.
  • Owning the NPD journey from concept to shelf: consumer problem, proposition, claims, packaging, pricing logic, business case, channel role, launch readiness and post-launch review.
  • Working closely with supply chain, factories, procurement, QA, regulatory, finance, sales, ecommerce and country teams.
  • Managing the operational reality of physical-product launches: artwork, dielines, claims substantiation, timelines, production lead times, MOQ constraints, barcodes, SKU setup, regulatory checks, sell-in decks and launc...

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