Roadshow Planning & Execution

• Plan and execute roadshows, mall activations, expos, pop-ups, and community events in line with brand objectives.
• Manage end-to-end event operations including booth setup, logistics, manpower planning, vendors, and onsite coordination.
• Work closely with internal departments to ensure smooth event readiness and execution.
• Ensure all events comply with company SOPs, operational processes, and lead capture requirements.

Partnerships & Collaborations

• Identify, pitch, negotiate, and manage strategic partnerships with lifestyle brands, gyms, studios, retail partners, and community groups.
• Develop collaboration campaigns and activation ideas such as co-branded events, voucher partnerships, welcome kits, and bundled offers.
• Maintain strong partner relationships and continuously explore new business opportunities.

Team Leadership & Field Manageme...