Key Responsibilities

• Solution Design : Architect end-to-end Marketing Cloud solutions, integrating with Salesforce CRM and external systems.
• Campaign Management : Lead the design and execution of complex, data-driven campaigns across email, SMS, push, and advertising channels.
• Journey Builder : Create advanced customer journeys with dynamic personalization and automation.
• Data Management : Oversee segmentation, data extensions, and SQL queries for precise targeting.
• AMPscript & SSJS : Develop custom scripts for personalization and dynamic content.
• API Integrations : Implement REST/SOAP APIs to connect Marketing Cloud with external platforms.
• Analytics & Optimization : Monitor KPIs, deliver insights, and optimize campaigns for maximum ROI.

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