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🥝 Sales Manager retail (m/f/d)

Lotus Bakeries | Düsseldorf, Germany | Posted June 09, 2026

Job Description

Job description

Retail Leadership & Growth

  • Define and drive the national retail strategy for retail, incl discount and drugstores
  • Monitor and analyze retail business to conclude dedicated customer strategies together with the teams
  • Identify new listing and distribution opportunities and unlock white spots
  • Translate brand and category priorities into structured customer growth plans
  • Use market data in order to identify potential and actions points, short- to longterm
  • Act as strategic retail lead and sparring partner to the Country Manager
  • Negotiation Steering & Commercial Governance

  • Lead and coach the KAM team throughout all major customer negotiations
  • Ensure negotiation strategies and outcomes fully align with company objectives
  • Provide senior guidance to secure execution of ambitious commercial targets
  • Build strong decision-maker relationships at senior customer level
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