Job Purpose The primary purpose of this role is to drive sales and marketing initiatives aimed at increasing brand awareness, generating demand, and expanding distribution within the assigned territory. Key Responsibilities Sales and growth in market share are increased through targeted sales and marketing activities Generate sales from existing customers Call plan implemented Deals and discounts negotiated within agreed parameters Customer queries and problems resolved Increased sales volumes negotiated within allocated sales area New listings and sales targets achieved as per sales plan Calls and sales volumes recorded on standard daily working sheets and PDAWeekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDAImplement sales and marketing strategy effectively Visibility agreement executed Additional visibility opportunities identified and implemented Product availability/ distribution targets implemented Merchandising standards ar...