Sales Strategy & Planning – Digital (News Media)
Role Objective
Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.

Key Responsibilities
Revenue Strategy & Forecasting
Own digital AOP planning, forecasting, and revenue tracking
Monitor projections vs. actuals and drive corrective actions
Develop category, client, and platform-level revenue strategies
Pricing & Monetization
Optimize pricing across Display, Video, Programmatic, and Branded Content
Drive yield optimization and maximize inventory monetization
Analyze deal quality, discounting trends, and effective yield
Market Intelligence & Competitive Benchmarking
Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
Support monetization innovation and traffic-led revenue opportunities
Monitor AdEx trends, emerging advertisers, and programmatic adoption<...