Responsibilities

• Achieve monthly and annual sales volume distribution and revenue targets.
• Lead, coach, and motivate a team of Route Sales Representatives (RSRs) and Sales Executives to deliver business objectives.
• Plan, optimize, and monitor sales routes and territory coverage to maximize productivity.
• Conduct regular market visits with the sales team to drive performance and customer engagement.
• Build and maintain strong customer relationships while ensuring prompt resolution of customer concerns.
• Monitor sales performance, collections, customer aging, and ensure compliance with company credit policies.
• Analyze market trends and competitor activities and provide recommendations to improve market share.
• Ensure accurate sales reporting, invoicing, stock control, and adherence to company policies and procedures.
• Manage and safeguard company assets including vehicles, pallets, chillers, and mercha...