This is a strategic Salesforce Functional Analyst opportunity embedded within a leading Malaysian higher education institution, serving as the primary link between academic and administrative units and the technical Salesforce development team. Operating in a complex, matrixed university environment, you will transform institutional workflows, spanning student recruitment, admissions, student success, and alumni relations, into scalable, best‑practice Salesforce solutions using a Flow‑first, declarative approach. You will champion native Education Cloud capabilities, drive platform adoption, and ensure the CRM delivers measurable value across the institution.