In this role, you will

• Provide strategic leadership and oversight over AdTech and CDP platforms.
• Lead the technical design, architecture and scalability of AdTech solutions.
• Stay updated on industry trends, emerging technologies, and best practices in AdTech, to drive system improvements.
• Oversee the assessment and integration of next‑gen CDPs for data unification, segmentation, and analytics, ensuring they support personalization and campaign execution.
• Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.
• Ensure seamless integration of AdTech platforms with the MarTech ecosystem (like CMS, CRM, CleanRooms, Digital Products) for efficient audience segmentation, retargeting, and ROI measurement.
• Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns.
• Develop strategies to col...