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🥝 Senior Analyst
The Very Group | Liverpool, United Kingdom | Posted June 09, 2026
Job Description
About the role.
Key Responsibilities:
Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process. Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity. Support in the design & execution of segment level customer strategies that drive value growth. Define ‘Test & Control’ methodology for tests that ensures results can be measured accurately and confidently to inform future strategy decisions . Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme. Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance. ...