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🥝 Senior Analyst, Measurement & BI

The Nielsen Company | Mexico City, Mexico | Posted June 25, 2026

Job Description

Job Description

We are seeking a Senior Measurement & BI Analyst to serve as the structural backbone and visualization engine of our marketing operations team. In this role, you will bridge the gap between technical data structures and business strategy, translating complex datasets into clear, compelling narratives for marketing and executive leadership.

Working directly under the Lead Measurement & BI Architect, you will manage the data intelligence layer connecting our marketing stack, Salesforce (CRM), and cloud data warehouses. You will have primary ownership over marketing data hygiene, metric performance packages, self-service dashboard scalability, and the operational design of automated reporting that proves marketing ROI. This is a highly collaborative role that requires deep analytical skill, structural discipline, and the communication prowess to present complex performance trends to a global audience.



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