Responsibilities:

• Develop and implement brand strategies that align with overall business goals and drive market impact.
• Conduct thorough market research and analysis to identify consumer insights, market trends, and opportunities for brand growth.
• Leverage consumer research to define brand positioning, target audience, and key messages that resonate with consumers.
• Create and manage annual brand plans, ensuring effective allocation of resources to achieve brand objectives and deliver against KPIs.
• Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and traditional mediums.
• Collaborate with cross-functional teams (product development, sales, supply chain, etc.) to ensure strategic alignment and consistency in brand execution.
• Monitor brand performance, market share, and competitive landscape, making necessary adjustments and recommendations to d...