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🥝 Senior Brand Manager White Dairy, Алматы
PepsiCo | Almaty, Kazakhstan | Posted June 07, 2026
Job Description
Обязанности:
Develop & implement category / brand strategy to ensure profitable growthOwnership over brand equity – continuously ensure brand equity is aligned with local market needs and strategic objectivesCategory P&L managementMarket Research & Consumer InsightsDevelopment and execution of yearly marketing planDevelopment of 360 communication campaignsBuild strong innovation pipeline for the brandsLead cross-functional teams to ensure the achievement of business resultsEffective use and control of A&M budget, ensuring brand's priorities are coveredТребования:
University Degree (Marketing preferred, Business Administration or similar)Basic understanding of brand equity drivers and experience in supporting brand growth initiativesGood analytical skills and ability to work with data to derive insights and support decision-makingExperience in budget tracking and basi...