The Senior Communication Officer is responsible for developing and executing   comprehensive communication strategies that strengthen Tawfeer’s brand positioning, ensure consistent messaging across all internal and external channels, and support business growth initiatives. The role oversees corporate, retail, digital, and private label communications, ensuring alignment with brand guidelines while enhancing stakeholder engagement, public reputation, and internal alignment across all branches.

Communication Planning 

-         Develop and implement comprehensive communication plans aligned with Tawfeer’s business and marketing objectives.

-         Ensure brand voice consistency across all platforms, channels, and customer touchpoints.

-         Coordinate messaging for new store openings, promotion...