RESPONSIBILITIES

• Drive innovative creative ideation and execution for the brand's marketing, social campaigns, activations and content to achieve marketing goals
• Develop, define, and be accountable for the end-to-end creative approach, including design, art direction, video motion graphics, AR/VR, gamification, AI-driven content solutions, partnerships and collaborations
• Lead the exploration and implementation of AI tools and emerging technologies to enhance creative efficiency, personalization, content scalability and innovation across platforms
• Ensure governance and best practices for the ethical, brand-safe and commercially effective use of AI in creative development and production workflows
• Collaborate with functional and key market leads to create and drive content strategy across channels and media
• Ensure creative excellence by managing and mentoring a team of designers and photographers to deliver a ...