Role

Cook Unity is looking for a Senior Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy.

In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision-making is data-driven and tied directly to business impact.

What You’ll Do

• Own the Analytics strategy for CRM, enabling Cook Unity to deepen customer relationships, optimize retention, and drive lifetime value.
• Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys.
• Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) ...