Responsibilities

Creative & Conceptual Ownership

• Ensure conceptual development for paid media campaigns from brief to execution.
• Proactively define creative directions, frameworks, and solutions.
• Translate brand/channel goals and performance insights into scalable creative concepts.
• Ensure brand consistency while adapting creative across platforms, audiences, and markets.
• Act as a creative decision‑maker, confidently guiding stakeholders forward.
• Deliver design executions—from ideation to master assets.

Paid Media & Performance Design

• Own end‑to‑end creative delivery for META, Google Ads, Affiliate, and App campaigns.
• Maintain consistently high quality across both concept and execution.
• Drive A/B testing, iteration, and optimization based on performance data.
• Anticipate campaign needs and prepare assets, templates, and solutions in advance.

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