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🥝 Senior Digital Marketing Manager (Paid Media)

SM Retail | pasay, Philippines | Posted June 14, 2026

Job Description

We are seeking a Senior Digital Marketing Manager with strong hands‑on expertise in full paid ads implementation and campaign setup across Meta, TikTok, and Google Ads.

Responsibilities

1. Full Paid Ads Implementation

  • Lead end‑to‑end setup and implementation of paid campaigns across Meta Ads, TikTok Ads, and Google Ads.

2. Media Planning & Buying

  • Develop and execute comprehensive media plans across all relevant channels (radio, print, digital, social media, OOH, etc.).
  • Negotiate media buys with agencies and suppliers to secure the best possible rates and placements.
  • Monitor campaign performance and make necessary adjustments to optimize reach, frequency, and impact.
  • Build and maintain strong relationships with media agencies, advertising partners, and other key vendors.
  • Negotiate contracts and ensure compliance with all agreements.
  • Evaluate agency performanc...

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