Description
Summary:The Senior Director, Shopper Marketingis responsible forbringing brand and portfolio strategies to life at the point of purchase-across stores, shelves, and digital retail environments,with the clearobjectiveofincreasingbasket/beverage incidence anddriving shopper transactions.This roleleadsthe development ofend-to-endshopper engagement strategies grounded in a deep understanding of shopperbehaviourscience and high-quality, effective shopper communication.
With ownership across all categories and channels, the role defines how brands win with shoppers by translating insight into scalable, conversion-driving experiences. The Senior Director drives end-to-end shopper engagement, integrating in-storeexecution, retail media, and omnichannel touchpoints into a cohesive strategy.
Operatingat the intersection of shopperinsightsandby-channelgrowthstrategy includingretailerpriorities &retail media ecosystems, the Senior Director ensures s...