Senior Event Marketing Manager - Global Tech Event Series (12 month maternity)
The Company is a large global exhibition and conference business with an innovative approach to growth and many leading global brands, seeking a Senior Event Marketing Manager.
The Role of Senior Event Marketing Manager
Key responsibilities include:
- Create and deliver the visitor & buyer acquisition strategy for a global tech event series, through strategic marketing plans and targeted messaging for each customer segment
- Oversee the execution of all visitor & buyer marketing campaigns, and deliver growth in attendance, quality and engagement of our audience
- Work with the Senior Leadership Team to create content marketing programmes that drive new audiences, retain existing customer groups and grow the community
- Manage the social media accounts and create a strong 365 content plan for all channels including email, web, socia...