Social Media Strategy & Planning

• Plan social media content in alignment with Store Openings, Tier Campaigns, E-commerce Promos & Daily Always-On Content.
• Build content plans and ideas ahead of campaign launches.
• Apply strong sense of storytelling to maintain Sports Direct’s brand elevation, premium tone and sports-first identity.
• Maintain daily posting calendars across all platforms.

Content Creation & Production

• Shoot and edit trendy TikTok & IG Reels-style videos, including behind-the-scenes and product-focused content.
• Capture on-ground footage during photoshoots, KOL sessions, store visits and activation events.
• Develop static + motion graphic content for campaigns and routine posting.
• Create moodboards & storyboards for content themes and storylines.
• Stay updated with global sporting events (World Cup, tournamen...