TheMandate

Ahighgrowthtechnologycompanyisenteringaneweraofglobalexpansion—withoperationsspanningAsiaandtheMiddleEastandnowscalingtheirfootprinttoothercontinents.Tosupportthistransformation,weareseekingaseniorleader whocanbridgestrategyandexecution,consultingstructureandcommercialreality.

Thisrolecarriestheaccountabilityofbuildingafull suiteglobalB2CGTMfunction —fromblueprinttoexecution—andwilldirectlyinfluenceexecutivedecisionsacrossbrand,marketentry,andperformance.

Thisrolealsoservesasasuccessorpipeline assuchitisonlydesignedforaleaderwhocombinesstrategicclarity,gravityandreadiness,highlevelofthoughtleadership,commercialdepth,andtheabilitytoinfluenceC-suitestakeholders .

1.B2CGo-to-Market

• DesignandleadthecompleteB2CGTMframework forthecompany’sglobalproducts—buildingvaluepropositionsthatresonateacrossmultipleconsumermarkets.
• Definehowbrand,product,andperformancemarketing intersec...