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🥝 SENIOR INTERNATIONAL PR MANAGER

Swatch AG | biel, Switzerland | Posted June 09, 2026

Job Description

SENIOR INTERNATIONAL PR MANAGER 100%

Job description

  • Develop and execute PR campaigns that build awareness and credibility with key audiences.
  • Shape and refine messaging that reflects brand voice and values.
  • Oversee day-to-day work with local PR Managers to ensure aligned, high-quality execution.
  • Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses.
  • Coordinate press attendance at global and glocal press events.
  • Manage media visits and spokesperson interview opportunities.
  • Identify and manage potential reputational risks and contribute to respective communications planning and response.
  • Partner with internal teams to identify and amplify compelling product and brand stories.
  • Oversee PR budgets and external partner relationships, where applicable.

Profile

  • Strong experience pitching and pl...

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