Senior Manager Integrated Media Planning
Key Responsibilities Lead the development and implementation of the Media and Channel Integration strategy, ensuring alignment with wider corporate strategy. Communicate actions needed to implement the strategy and brand plans; inspire commitment across teams. Oversee effective creation, implementation, and maintenance of Media and Channel Integration strategies to achieve ROI and brand presence. Manage and optimise budgets to deliver against business objectives. Ensure integration of A&G, Virseker & Partnerships media strategy with the overall brand strategy. Manage stakeholders up to C‑suite level, leading engagement plans and collaboration with Marketing Managers. Develop and maintain relationships with key decision‑makers and influencers. Oversee media buying and partner relationships; negotiate service‑level agreements. Implement innovation processes and stay up to date with ...