About Rupeek:

Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading

asset-backed digital lending fintech platform. Committed to making credit accessible to

Indians in a fair and convenient manner, Rupeek pioneers innovative financial products

focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology

and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal

landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the

company's strategic partnerships with top banks and financial institutions underscore its

commitment to building gold-backed assets through low-risk, low-touch, and friction-free

processes.

Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel

Partners, Bertelsmann, and GGV Capital. In Apr 2024, Ru...