Role Overview

We are looking for a growth-driven, digitally native leader to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can blend data, creativity, AI tools, and consumer understanding to build a high-performance, full-funnel ecosystem across D2C and marketplaces.

Key Responsibilities

1. Performance Marketing & Growth

• Lead and scale performance marketing across Meta, Google, YouTube, and emerging platforms
• Own budget allocation, CAC, ROAS, and LTV optimization
• Build and execute full-funnel strategies (awareness → conversion → retention)
• Drive continuous A/B testing across creatives, audiences, and landing pages
• Identify growth opportunities across

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