• Develop and manage the end-to-end member privileges framework, including lifestyle, travel, and experiential benefits.
• Identify opportunities to enhance member happiness by leveraging customer insights, data analytics, and market trends.
• Liaising with Commercial, Growth and Merchant Operation Department to build, maintain and enhance partnerships with airlines, hotels, lifestyle brands, financial service providers and other service providers to expand member benefits.
• Measure KPIs and ROI, and report on engagement, satisfaction, and retention metrics.

Member Experience & Engagement

• Ensure member privileges are seamlessly delivered across touchpoints (digital, in-person, partner channels).
• Design and launch initiatives that delight members beyond transactional benefits — e.g., surprise-and-delight rewards, exclusive events, and recognition programs.
• Create customer-centric policies and ensure consisten...