This position is responsiblefor leading the external communications functions of the Hotel includingadvertising, public relations, social media, content marketing, email marketingand digital marketing – with a primary focus on F&B, Spa, Weddings, MICEand China Marketing Strategy. Responsibilities include media relations, contentand material development, campaign calendars, and events, and any otheractivities through which the Hotel influences the industry.
- Achieve the overall Positioning Objectives of the Hotel, contributing to the attainment of the Revenue goals and ultimately, the profitability obligations to our Owner, through astute management of the Marketing Communications function.
- Within the context of the Business Plan, develop an appropriate Communications Plan to accomplish the afore-captioned objectives.
- Work in consultation with the Director of Corporate Communications to develop a schedule of communications priorities for the Hotel.