The Senior Executive, Marketing is responsible for executing lead generation and marketing campaigns that support student recruitment and business growth. The role implements digital and offline initiatives and works closely with sales and internal stakeholders to support recruitment objectives. The role monitors campaign performance and identifies opportunities to optimise marketing effectiveness, lead quality, and conversion outcomes.
Key Responsibilities - Implement and manage lead generation campaigns across digital marketing platforms, including Meta, to support student recruitment objectives.
- Adopt a data-driven approach to monitor, analyse, and report on campaign performance, identifying opportunities to optimise lead quality, conversion rates, and marketing effectiveness.
- Design, create, and deploy electronic direct mailers (eDMs) through Salesforce Marketing Cloud to support lead nurturing and recruitment campaigns.
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