Role Overview & Objectives

• Primary Goal: Drive user acquisition (B2C) and institutional tie-ups (B2B) to scale the EdTech platform’s market presence.
• Core Responsibilities: Oversee the end-to-end sales cycle, lead product marketing, and expand into new regions.
• Target Audience: K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models).

Key Responsibilities

• Business Development (B2B/B2C): Identify and pitch to new institutional clients (schools, colleges) for software/curriculum adoption.
• Marketing Strategy: Collaborate with the marketing and content teams to run targeted digital campaigns, webinars, and lead-generation events.
• Team Leadership: Recruit, train, and manage sales representatives, counselors, and marke...