Cape Town, South Africa | Posted on 16/05/2025
An exciting opportunity has arisen for a Senior Paid Media Buyer to lead and optimise paid advertising campaigns across Meta (Facebook & Instagram) and Tik Tok platforms.
The ideal candidate will also have experience with additional channels such as Snapchat, X (Twitter), and Reddit.
This role demands a deep understanding of the e-commerce landscape, proactive adaptation to platform updates, and effective management of organic social media posts.
Key Responsibilities Develop and manage comprehensive paid media strategies across Meta and Tik Tok to drive e-commerce sales. Optimise campaigns for KPIs like ROAS, CPA, and CLTV . Conduct A/B testing on creatives, copy, and audience segments. Efficiently manage and allocate advertising budgets for maximum ROI. Cross-Platform Advertising: Plan and execute campaigns on Snapchat, X (Twitter), and Reddit , tailor...