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🥝 Senior Personalisation Lead

VML | london, United-Kingdom | Posted June 08, 2026

Job Description

We are seeking a dynamic and experienced Senior Personalisation Lead to drive the execution and refinement of our client's personalisation-led growth initiatives. The Senior Personalisation Lead will translate broad optimisation strategies into effective personalisation programs, foster a culture of delivering relevant, tailored experiences, and drive measurable business impact through a systematic, data-driven approach focused on personalisation. This role will work at a high level of detail, implementing and optimising the personalisation framework defined by the Optimisation Principal.


About the Role

What you’ll be doing:


Lead for Global Personalisation Activities:

  • Serve as the lead for all global personalisation activities, overseeing daily operations and tactical direction for the client's personalisation roadmap.
  • Develop a deep understanding of the client's business landscape an...

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