Key Responsibilities

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
• Feature Prioritization: Work with the product development team to identify and prioritize features that best meet user needs and achieve marketing goals.
• Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, translating these into clear, compelling messaging for different customer segments.
• Content Development: Collaborate with content, demand generation, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities such as content creation, PR outreach, influencer marketing, and email mar...