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🥝 Senior Programmatic Media Specialist
Macpower Digital Assets Edge Private Limited | San Diego, California, United States | Posted May 04, 2026
Job Description
Job Summary:
- Serve as the in-house programmatic expert on the Global Digital Marketing team.
- Shape strategy and execution for display, video, native, and audio campaigns to meet brand awareness and demand generation goals.
- Partner with Media Planners and Regional Marketers to align programmatic tactics with business objectives.
Responsibilities:
- Execute global programmatic campaigns to drive brand awareness and demand generation.
- Build and optimize targeting, placements, partners, bids, budgets, and creatives to improve performance.
- Monitor performance and pacing, sharing insights to guide roadmap and adjustments.
- Activate advanced capabilities including fi...