Description:
:
Our client is a popular jewelry retailer, with branches in major cities in Asia and customer based across the globe.
Report to Director and supervise the marketing and CRM teams Formulate marketing strategies and define marketing calendar with holistic plans for brand positioning, product marketing, CRM, etc. Initiate and pilot the planning, execution and measurement of marketing initiatives including ATL & BTL advertising, loyalty programs, digital branding programs, etc. Analyze competitive activities and market trend to define and formulate CRM strategies and programs Work closely with various functional teams to effective the marketing strategies as well as ensure the execution achieves the goals and objectives Responsible for budget planning and forecasting as well as manage the A&P expenses and ensure the resources are utilized effectively and properly Requirement: :
Bachelor Degr...