Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
The DNA (Demand and Ads) Mobile Team focuses on enhancing user and merchant engagement within mobile applications through promotions and advertisements. The team combines mobile app development with data-driven strategies—such as user segmentation, geolocation-based promotions, and in-app ads—to create a more engaging and seamless experience.
Working with cross‑functional teams and partners, including local businesses and restaurants, the team also uses A/B testing, user feedb...