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🥝 Senior Specialist Product Marketing (w/m/d)
PALFINGER AG | Bergheim, Austria | Posted June 25, 2026
Job Description
YOUR RESPONSIBILITIES
Define and own global product marketing and positioning strategies across the entire product lifecycle to drive sustainable business growthLead and shape go-to-market strategies in close collaboration with Product Management, Sales, and Regional Marketing, ensuring alignment, strategic clarity, and global consistencyDrive global product launches for complex products and services, managing timing, narrative, and readiness, with structured handovers to regional teamsDevelop product positioning and messaging frameworks that translate technical features into customer-relevant benefits and clear competitive differentiationAct as a strategic partner and project leader, collaborating across Product Management, Sales, and Service to align perspectives, manage cross-functional initiatives, and deliver against objectives, timelines, and budgets YOUR QUALIFICATIONS
Univ...