Sitting within our Omni function, this role centres on driving organic visibility and discoverability across all our brands. You will own the search strategy across traditional search engines and emerging AI-powered discovery platforms, with ultimate responsibility for growing traffic, engagement and conversion by delivering technical SEO, content optimisation and AI search readiness initiatives.
Working closely with Product, Marketing and Content teams, you will ensure TWG content and digital experiences are structured and optimised for wherever customers search.
Core responsibilities will see you: