SEO/GEO Lead
The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.
Key Responsibilities:
Team Management:
Lead, motivate, and train a team of SEO specialists.
Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager
Oversee onboarding and training of new team members
Responsible for ensuring team members to achieve individual and team KPI's as determined with DMM
SEO/GEO Strategy:
Develop and implement on-page and off-page SEO strategies for our clients
Stay current with and share SEO trends and algorithm updates
Conduct website audits and derive action steps for SEO clients based on audit results
Own backlinking processes and ensure guest post hygiene<...