This role is focused on driving the digital presence and brand engagement for a new premium sportswear line entering the Australian market. The successful candidate will be responsible for crafting and executing a content strategy that highlights the brand’s bold colors, engineered fits, and technical features, setting it apart from traditional neutral‑toned activewear. The ideal professional will have a keen eye for visual storytelling, a deep understanding of social media trends, and the ability to connect with an audience that values both style and performance. You will play a pivotal role in shaping the brand’s identity and building a loyal community ahead of and following the product launch.