The role supports the development and refinement of overall campaign direction by ensuring strategic plans are culturally relevant, engaging, and operationally executable within the Philippine gaming ecosystem. This includes alignment across:

• KOL / influencer activations
• Launch moments
• Community engagement initiatives
• Gaming & Esports Insight (Philippine Market Intelligence)
• Provide continuous insight into the Philippine gaming and esports ecosystem, acting as a cultural and behavioral reference point for all campaign and content decisions.
• Monitor competitor campaigns, content strategies, and community activations to identify gaps, strengths, and engagement opportunities
• Content Direction, Validation & Idea Development
• Act as a strategic guide in shaping content direction by ensuring all outputs are optimized for engagement, relevance, and cultural alignment.
• Guide the development of co...