Job Overview :

We are looking for a Content & Social Media Lead to drive digital presence. The ideal candidate will be responsible for strategizing and executing content across social media platforms, managing influencer and brand collaborations, overseeing team operations, and leading special projects, including onground activations and Nykaaland initiatives. The role demands a strategic thinker with a deep understanding of Beauty, Fashion and Personal Care industry trends, engagement tactics, and performance-driven content creation.

Key Responsibilities :

Content & Social Media Management:

• Develop and execute a comprehensive content strategy for social media platforms aligned with the brand's positioning.
• Plan and implement launch communication strategies for new products.
• Monitor content performance, analyze key metrics, and map business impact...